Lead Boldly 2026 - Sage Hospitality Group

Lead Boldly 2026 - Sage Hospitality Group

Leadership Festival

Leadership Festival

Services

Services

Visual Identity

Visual Identity

Marketing Materials

Marketing Materials

Art Direction

Art Direction

Client

Client

Sage Hospitality Group

Sage Hospitality Group

Location

Location

NM+U

NM+U

Year

Year

2026

2026

Info

Info

The Sage Leadership Festival brings together more than 300 leaders from across the Sage portfolio for a week of inspiration, connection, and celebration. In February 2026, the gathering at The Ritz-Carlton, Chicago centered on "Lead Boldly"—an invitation to redefine what authentic leadership means through the concept of Leading with Authenticity.

I designed a dynamic, multi-typographic logo system where "BOLDLY" cycles through different type treatments—each variation expressing a different voice and perspective. The animated logo became the anchor for the entire event identity, translating the theme's core message into a single visual device: true leadership isn't conforming to one voice, it's owning yours. I developed comprehensive collateral and event branding around this system, and conceptualized and executed a Year in Review video through storyboarding, asset research, editorial storytelling, video editing, and AI-generated voiceover. Every material prioritized bold, image-forward layouts that inspired rather than informed, maintaining clear connection to Sage's brand while giving the event its own distinct energy.

The Sage Leadership Festival brings together more than 300 leaders from across the Sage portfolio for a week of inspiration, connection, and celebration. In February 2026, the gathering at The Ritz-Carlton, Chicago centered on "Lead Boldly"—an invitation to redefine what authentic leadership means through the concept of Leading with Authenticity.

I designed a dynamic, multi-typographic logo system where "BOLDLY" cycles through different type treatments—each variation expressing a different voice and perspective. The animated logo became the anchor for the entire event identity, translating the theme's core message into a single visual device: true leadership isn't conforming to one voice, it's owning yours. I developed comprehensive collateral and event branding around this system, and conceptualized and executed a Year in Review video through storyboarding, asset research, editorial storytelling, video editing, and AI-generated voiceover. Every material prioritized bold, image-forward layouts that inspired rather than informed, maintaining clear connection to Sage's brand while giving the event its own distinct energy.