Guest Supply - NASC 2026

Guest Supply - NASC 2026

Sales Conference

Sales Conference

Services

Services

Visual Identity

Visual Identity

Marketing Materials

Marketing Materials

Brand Strategy

Brand Strategy

Art Direction

Art Direction

Client

Client

Guest Supply

Guest Supply

Location

Location

NM+U

NM+U

Year

Year

2026

2026

Info

Info

The NASC 2026 conference needed to capture "The Time is Now"—but not as a slogan. I developed a visual strategy around Time Collapse: the concept that true momentum comes from compressing past effort, progress, and accumulated knowledge into a single, accelerated moment of action. The logo system uses radial motion and layered forms to visualize this collapse—repetition tightening inward, building intensity toward the present moment. The mark itself is dynamic; it morphs and adapts across layouts, expanding and rotating while staying recognizable, transforming the visual into a living element that reinforces the theme of continuous acceleration and momentum.

I also conceptualized and executed the Year in Review video—a fully AI-driven production. I created three concept storyboards around this time collapse theme, developed imagery using Magnific and Google Banana for each approved screen, then transformed those AI-generated images into video sequences using Kling AI. I created the voiceover with AI, selected and edited the music to amplify the momentum. The result unified branding strategy and video production into a single, cohesive narrative about acceleration and action.

The NASC 2026 conference needed to capture "The Time is Now"—but not as a slogan. I developed a visual strategy around Time Collapse: the concept that true momentum comes from compressing past effort, progress, and accumulated knowledge into a single, accelerated moment of action. The logo system uses radial motion and layered forms to visualize this collapse—repetition tightening inward, building intensity toward the present moment. The mark itself is dynamic; it morphs and adapts across layouts, expanding and rotating while staying recognizable, transforming the visual into a living element that reinforces the theme of continuous acceleration and momentum.

I also conceptualized and executed the Year in Review video—a fully AI-driven production. I created three concept storyboards around this time collapse theme, developed imagery using Magnific and Google Banana for each approved screen, then transformed those AI-generated images into video sequences using Kling AI. I created the voiceover with AI, selected and edited the music to amplify the momentum. The result unified branding strategy and video production into a single, cohesive narrative about acceleration and action.