Climb began as an independent San Francisco brokerage known for modern, high-end urban lofts. After its acquisition by Realogy, the goal was to turn it into a national franchise without losing its character. The brand's culture drew from street art, so the identity takes a refined approach to graffiti: authentic and collaborative, aimed at a younger generation of agents and clients. It's built as a flexible system ("Climb X Local") that adapts to each city.