Laughing Man Coffee is a unique coffee concept with a celebrity founder and media presence that sets it apart from any other café. Based in Tribeca, it has become an institution known for its vision, mission, values, and some of the best coffee in New York City. When NM+U began working with Laughing Man Coffee, the brand had recently undergone a rebrand that had yet to be released. Our task was to elevate this rebrand while considering the needs of a franchise environment.

Responsible for executing the marketing materials that new franchises will use. I took the look, feel, and branding further to ensure consistency and appeal across all franchise locations. My goal was to create a cohesive and scalable brand experience that could be easily adapted by franchisees, helping Laughing Man Coffee maintain its strong identity and reach new heights in every market it enters.