I was in charge of the campaign's look and feel for the magazine ads, as well as the storyboarding, direction and sourcing of all the footage. Through thorough insights, we discovered the essence of what has driven Better Homes & Gardens for over 100 years: the spirit of perpetual dreaming. Our campaign, Always Dreaming, highlights how BHGRE and its consumers are continuously envisioning and striving for what’s next in enhancing their lives. This theme resonates across different life stages, reflecting the evolving dreams and aspirations of their diverse audience.