The Munch Club
The Munch Club
Venezuelan Snack & Coffee Spot
Venezuelan Snack & Coffee Spot


Services
Services
Visual Identity
Visual Identity
Client
Client
Self-initiated
Self-initiated
Location
Location
Personal Project
Personal Project
Year
Year
2026
2026
Info
Info
The Munch Club is a snack and coffee spot built around the things Venezuelans never really leave behind: arepas eaten with your hands, a guayoyo to ease into the day, and La Fría, kept cold porque así es que va. Loud in color and relaxed in attitude, it’s a place where nothing is rushed and nothing needs explaining.
Venezuelan identity often gets reduced to a handful of visual clichés. But that’s not the Venezuela I wanted to capture here. Mine is more laid-back yet vibrant, a little funky, a little hippie, and closer to the energy of a Rawayana or Amigos Invisibles song than a souvenir shop. So The Munch Club leaves the obvious symbols behind and keeps the things that actually feel familiar: the rituals, the humor, the irreverence, the attitude. Urban, colorful, relajao, and never in too much of a hurry.
The Munch Club is a snack and coffee spot built around the things Venezuelans never really leave behind: arepas eaten with your hands, a guayoyo to ease into the day, and La Fría, kept cold porque así es que va. Loud in color and relaxed in attitude, it’s a place where nothing is rushed and nothing needs explaining.
Venezuelan identity often gets reduced to a handful of visual clichés. But that’s not the Venezuela I wanted to capture here. Mine is more laid-back yet vibrant, a little funky, a little hippie, and closer to the energy of a Rawayana or Amigos Invisibles song than a souvenir shop. So The Munch Club leaves the obvious symbols behind and keeps the things that actually feel familiar: the rituals, the humor, the irreverence, the attitude. Urban, colorful, relajao, and never in too much of a hurry.













