Sheeft is a self-initiated brand concept for a sparkling protein drink created for life in motion. The identity brings an expressive, contemporary approach to active living, pairing a dimensional symbol with a bold serif wordmark. Electric blue, lime, and lilac establish an energetic palette, while fluid shapes suggest movement and a shift in perspective.

The project explores the identity’s range through three packaging expressions, from open, minimal compositions to layered patterns and oversized typography. A shared visual language connects each direction while allowing distinct personalities to emerge. Extended across multipack packaging, apparel, and advertising, the identity balances a clear product message with a playful lifestyle presence.