Lead Boldly 2026 - Sage Hospitality Group

The Sage Leadership Festival brings together more than 300 leaders from across the Sage portfolio for a week of inspiration, connection, and celebration. In February 2026, the gathering at The Ritz-Carlton, Chicago centered on "Lead Boldly"—an invitation to redefine what authentic leadership means through the concept of Leading with Authenticity. I designed a dynamic, multi-typographic logo system where "BOLDLY" cycles through different type treatments—each variation expressing a different voice and perspective. The animated logo became the anchor for the entire event identity, translating the theme's core message into a single visual device: true leadership isn't conforming to one voice, it's owning yours. I developed comprehensive collateral and event branding around this system, and conceptualized and executed a Year in Review video through storyboarding, asset research, editorial storytelling, video editing, and AI-generated voiceover. Every material prioritized bold, image-forward layouts that inspired rather than informed, maintaining clear connection to Sage's brand while giving the event its own distinct energy.