Huna Totem Corporation
Huna Totem Corporation is an Alaska Native Corporation with over 50 years of stewardship—of land, of culture, and of future generations. Their mandate is uncommon: to do business not just for profit, but for the long-term benefit of their people and every community they touch. The logo, created by the Tlingit community to honor its cultural significance, became the anchor for a complete visual refresh. I was responsible for developing the overall visual branding direction and identity system, designing the website, creating comprehensive collateral materials and brand guidelines, and developing swag and supporting assets. Together, these elements created a cohesive brand system that maintains clarity and consistency across every interaction, ensuring their purpose resonates with shareholders, partners, and the broader public.
NM+U / 2025