From Collapse to Motion: An AI-First Production
Guest Supply - NASC 2026
The NASC 2026 conference needed to capture "The Time is Now"—but not as a slogan. I developed a visual strategy around Time Collapse: the concept that true momentum comes from compressing past effort, progress, and accumulated knowledge into a single, accelerated moment of action. The logo system uses radial motion and layered forms to visualize this collapse—repetition tightening inward, building intensity toward the present moment. The mark itself is dynamic; it morphs and adapts across layouts, expanding and rotating while staying recognizable, transforming the visual into a living element that reinforces the theme of continuous acceleration and momentum. I also conceptualized and executed the Year in Review video—a fully AI-driven production. I created three concept storyboards around this time collapse theme, developed imagery using Magnific and Google Banana for each approved screen, then transformed those AI-generated images into video sequences using Kling AI. I created the voiceover with AI, selected and edited the music to amplify the momentum. The result unified branding strategy and video production into a single, cohesive narrative about acceleration and action.
NM+U / 2026