Moretti’s Forno
Moretti’s Forno is a conceptual Italian focaccia shop inspired by the charm and character of old school neighborhood joints, reimagined for today. Custom lettering, punchy stripes, bold typography and playful Italian graphics give the brand a familiar feel with a fresh, confident personality. The identity pulls from vintage storefronts, packaging, menus and family run restaurants, then turns those references into something current, expressive and full of character.
Klawock Island is a community led destination on Prince of Wales Island, deeply rooted in Tlingit heritage, local tradition, and connection to land and water. The work focused on building a unified brand and environmental system that could live consistently across physical and digital spaces. The signage system was developed as a core expression of the identity, balancing cultural respect, clarity, and long term durability while supporting wayfinding and storytelling throughout the island.
Brand Identity — Personal Project 2026